Two, you can spend as little as you want or as much as you want on equipment. Looking through a Perform Better catalog is like looking through the Sears Christmas catalog. “I want this, this and that..”. What are you trying to get done in your studio? How much functionality does each piece of equipment have? I think you need your obvious stuff: dumbbells, power rack, and adjustable benches. It’s nice to have some sort of functional trainer, but may be not necessary. In our case I felt it was since we were going to be focusing on group training, which also meant we should go with the dual stack version as opposed to the single stack. Do not break the bank on cardio equipment. A new elliptical can cost upwards of $8000. But how useful is it really? Some people may be able to outfit an entire studio for that much.
Three, meet with and talk with everyone that you can. Talk with the Chamber of Commerce. Talk to the local golf pros. Talk to chiropractors. Talk to other strength coaches or trainers you may know in the area. Talk to the dog groomer. Just talk to anyone. Let people know who you are and where you are. You never know what situation is going to pop up that may benefit your business. Who knows what connections the dog groomer may have? And never think of this time as a waste of your time. A real waste of your time is sitting behind the desk hunting down ex-girlfriends on Facebook.